Von Restorff Effect

Users are more likely to remember an object if it is visually different from similar objects.

Main points

If you want information to be easily noticed, make it visually different.

Use the Von Restorff Effect sparingly in order to have the most powerful effect.

Usage tips

CTAs and text links

Use the Von Restorff effect sparingly on call-to-actions and text links in order to make them stand out more prominently.